The launch of new H&M owned brand & Other Stories has me a little hot under the collar, for several reasons. I love the looks that are being drip fed before they open their doors (March 8 in London if you're interested). They're simple, well cut and immaculately designed. If COS prices are anything to go by, the ranges will be super affordable too. I'm also really impressed by their calm, measured approach to pre-launch publicity - a few videos, a Tumblr site and a very refined social media strategy that's infinitely more effective than shouting. I'm sold - and I can't wait to get my hands on this lovely outfit.